Competition Brief (YCN): British Music Experience

The British Music Experience (BME) is an interactive music museum. The brief asked for a campaign that communicated the richness and essence of the museum. It was important that the design could be versatile enough to be used across a wide range of media. It was specified the audience was anyone with an interest in music, and so the design had to be something that could speak to people from any demographic.

Music has a direct access to human emotions. No matter what a person’s background is, emotion can be understood and recognized. Color is another element that portrays emotion and it can be universally understood.

The brief was left relatively open and the solution took on the form of a leaflet. The style implemented is fun, bold, and dynamic, with a mood that is enthusiastic and exciting, connoting the richness of the BME.  The media has the ability to reach and attract a wide range audience. Each layout contains something new but connects strongly with the surrounding elements.

I thoroughly enjoyed working on this brief because I love and enjoy music, and therefore I felt an automatic connection to it. The design outcome looks very professional and strong, and during the working process I learned valuable skills that I could take with me into other design projects.

Unlike the other brief's, the activities for this module was left open for me to decide. Thus, the first activity i instigated was to build up a timetable, in order to manage my time effectively and make sure the deadline was met.

The above image shows a painting that is emotionally moving. It proves how colors can influence a person's emotions and get the viewer to really feel what the artist wants to show.

The above image shows the final concept as work in progress. This is the orginal image that influenced my final design.

At the end of the brief I was left with two strong solutions. I loved how the characters in this design each represented a different music genre, and I felt this portrayed how music brought different cultures together. I rejected this idea because the outcome was not as legible and exciting as the chosen design, shown below.

These images show the final solution in a variety of media, showing how the design could be versatile over a range of materials.